I’m Ali. I’m a Doctor turned Entrepreneur, YouTuber, and the author of the New York Times bestseller, Feel-Good Productivity.
Learn how to start and grow a life-changing YouTube channel based on my years of experience.
Learn how to study effectively for exams, with the best evidence-based techniques.
Learn how to manage your time and achieve your goals, while enjoying the journey along the way.
Learn how to manage your time and achieve your goals, while enjoying the journey along the way.
Explore all content
I ve partnered with Baronfig to create a limited-edition Squire Hex Pen one of my favourite pens, redesigned with a clean, light-mode aesthetic.
If you like fancy stationery, this ones for you.
Since 2017, I’ve been documenting my personal, professional and entrepreneurial journey on YouTube, sharing the books, strategies, ideas and tools that I’ve found most helpful over the years to help us be more productive, live more intentionally and build a life we love.
This seems to have resonated with people, to the point that our online community has grown to 8 million followers on social media (mostly on YouTube and Instagram, although we’re also growing on X/Twitter, LinkedIn and TikTok too).
It’s been a pretty wild ride – from a dorm room at Cambridge University, to working full-time as a doctor during the pandemic, to leaving Medicine to build a business and a life I feel much more passionate about.
If you’ve supported any part of the journey, for any length of time – thank you so much. None of this could’ve happened without you, and I hope to continue building and sharing useful stuff online, for free, forever